GeoGirls Gone Wild


It seems the latest group targeted by cosmetic marketers is… pre-tween girls. Just when you were starting to get used to the idea that such a term as “tween” exists (that would classify girls aged 9 – 12), there is now a new category brand of consumers, individuals who are so young the best label the marketing world could come up with for them was “pre-tween.” This month, Wal-Mart is launching its beauty cosmetics line GeoGirl targeting girls aged six to ten. The line includes blush, eyeshadow, eyeliner, mascara and lip gloss, and, according to Wal-Mart representatives aims to teach young girls how to maintain beauty care in an environmentally responsible way.

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