New Dan Ariely phone app helps time management

re1365607_ariely_hiresThe Re/code site details a new iPhone app designed by Timeful, a startup started by Senior Fellow Dan Ariely, and Stanford’s Jacob Bank and Yoav Shoham. The app integrates a user’s current calendars with suggestions for when the best times might be to tackle certain kinds of tasks.

“Our objectives are to take every moment and think about what is the best use of that moment in a holistic framework,” said Ariely. “It’s a non-zero sum game. We think you can use time better.”