Kenan Professor Sinnott-Armstrong in the Harvard Business Review

“Neuromarketing can be a powerful tool for learning about and captivating customers, but there have long been questions and consumer backlash about its ethical implications. HBR executive editor Ania Wieckowski talked with Steven Stanton, Walter Sinnott-Armstrong, and Scott Huettel—a marketing professor, a philosopher, and a neuroscientist, coauthors of a paper on the topic in the Journal of Business Ethics—to learn which concerns are valid and how marketers can address them.”